Tim Brown of IDEO spoke on how to develop new ideas that stick at the Massachusetts Institute of Technology (MIT), and used an analogy to illustrate.
Brown said that most new organizational ideas come in through one of three doors:
- The technical door, which is led by research and development thinking.
- The business door, which is led by value-oriented thinking (for example… return on investment).
- The people door, which is led by design thinking. Design thinking is a human-centered process.
If you focus on your customers/clients/key stakeholders when you’re developing new ideas, you’ll create products and services that meet their needs, and dramatically increase your chances of making your ideas stick and provide new opportunities.